ATLANTA, GA (Sept, 2002) – The Sheraton Atlanta Hotel, a historic 765-room, award-winning hotel located in the heart of downtown Atlanta, recently announced that they are enlisting the services of Washington D.C. based, Krisam Group to help generate qualified sales leads though the following comprehensive services: direct marketing, sales forums, focus groups, trade shows and FAM/ special events.

Known for their extensive experience within the meeting and convention sales industry, Krisam Group will be responsible for generating leads for the Sheraton Atlanta Hotel´s sales and marketing department. The firm will proactively represent the hotel to meeting planners in association, corporate and incentive markets.

"We are very pleased to be working with such a reputable firm like Krisam Group," said Danial Senden, Director of Sales for the Sheraton Atlanta Hotel. "With our new partnership in place, we anticipate a tremendous growth in the number of bookings generated."

The Sheraton Atlanta Hotel, owned by Amerimar Enterprises, Inc. and Angelo, Gordon & Co., is located in the heart of lively downtown Atlanta, two blocks from Peachtree Street. Featuring an eclectic mix of classic American designs and styles, the hotel redefines accommodations for the next century. Upon completion of the expansion, the hotel will offer 760 guest rooms and suites and a total of 83,000 sq. ft. of flexible meeting and event space. Beautiful ballrooms and break-out rooms flexibly accommodate a variety of events, supported by complete technical and A/V capabilities. In addition, guests can take advantage of an indoor/outdoor swimming pool and garden area; poolside bar; 24-hour, state-of-the-art fitness center and three restaurants including Fandangles, which features eight Georgia themed signature martinis and innovative American cuisine.